Universal Fulfillment

Free Shipping on Shopify

Free Shipping on Shopify: Learn about the effectiveness of free shipping for online stores and find out how you can offer this valuable perk to your customers.

Order Fulfillment | Universal Fulfillment

Why Free Shipping on Shopify Effective for Merchants

It’s natural that when buyers see “free shipping”, they are more inclined to buy the product. The reason is simple: consumers hate paying for shipping. Whether you are shipping out custom subscription boxes or individual products, a free shipping option can help you make the sale. But how else does free shipping benefit the business owner?

Benefits of Free Shipping to the Merchants

Here are some of the reasons why merchants should set up free shipping options:

More customers

One of the main reasons why a merchant would want to set up a free shipping option is that it means more customers will purchase more of your products. When customers get to the checkout screen and see their shipping cost, they might rethink their purchase and not go through with placing the order. If you do offer free shipping, make sure to post it all over the website to entice potential buyers into adding more items to their cart.

Building customer loyalty

A free shipping option may give consumers a reason to come back or to choose your shop over a competitor’s. Having loyal customers in the competitive ecommerce world is a big plus point for the growth of the business.

Order Fulfillment | Universal Fulfillment

Higher AOV

If you use the tactic of setting a minimum order value to unlock free shipping, then there is a good chance that your profits will increase as the average order value increases. With this type of offer, the customer will have to purchase more to activate the free shipping option. Often, they would rather spend more on actual products than pay for the shipping of fewer products.

How to take advantage of free shipping

There are several tricks to getting the most out of free shipping:

Selected goods and purchase level

If you’re offering inexpensive products, it may not be the best idea to offer free shipping for every purchase. Companies often choose to set a minimum purchase value to get free shipping. Set the shipping fees based on the size of the goods. To attract new customers, you can run promotions and offer free shipping for the first one or two orders.

Limit the locations

Limit the geographical locations where free shipping is available. This is especially important if you ship products internationally, as international shipping costs can vary dramatically.

Promotional events

Free shipping during events and holidays may have even more of an impact. Promote the offer using pop-ups and banners all over the website and even through ads to bring customers in.

Free shipping does not mean fast delivery

It is known to most buyers that the free shipping option usually won’t be the fastest option.You can add a separate offer that allows your customers to pay an additional cost for expedited delivery. Just remember to be very clear about the estimated delivery dates and make sure your orders are going out on schedule.

Ways to set up free shipping on Shopify

There are two ways of setting up free shipping on Shopify for subscription box fulfillment:

How to set free shipping over a fixed amount

  1. Open Shopify Administrator > Settings > Shipping.
  2. Click on “Edit” adjacent to the zones.
  3. Under “Price Based Rate”, click on “Add Rate”.
  4. Next, enter the shipping rate name, the minimum, and the maximum order value.
  5. Check the free shipping rate.
  6. Once finished, click “Done”.

How to set free shipping over a particular weight

  1. Open Shopify Administrator > Settings > Shipping.
  2. Click on “Edit” adjacent to the zones.
  3. Under “Weight Based Rate”, click on “Add Rate”.
  4. Next, enter the shipping rate name, the minimum, and the maximum order weight.
  5. Check the free shipping rate.
  6. Once finished, click “Done”.

How to set a free shipping discount option on Shopify

Step1

Click on the “Discount” option on the left side of the Shopify Administrator page.

Step2

Click on “Create Discount” at the top right corner.

Step3

After putting in all the details related to the discount, click on “Save Free Shipping Discount”.

Contact us today!

Give us a call today and let’s discuss how we can make things easier for you. We are the logistics service you need for keeping your business on top.

Questions?
Fire away!

We are happy to answer your questions by email or phone.   Let us know what you’d prefer and how best to reach you.

Are you shipping more than 500+ orders per month?

Book a call with our sales team now!