Universal Fulfillment

7 Marketing Strategies You Shouldn’t Ignore in 2022

Consumers can’t buy your products if they don’t know they exist. With the trends and the technology changing by the minute, eCommerce companies must arm themselves with the best marketing strategies to reach their target demographic.

Best Marketing Strategies

As technology changes, so must your marketing techniques. We have compiled a list of some awesome marketing strategies that you can use to boost your business in 2022.

So, you should focus on them in order to stay ahead of your competition.


Customer Relationship Management or CRM

Customer Relationship Management or CRM systems and strategies can take your eCommerce business to a whole new level. This technology helps you market your products to existing and potential customers. It allows you to track customer data and interactions so you can optimize your marketing initiatives to get better results. CRM helps you build strong relationships with your customers and increase sales.


Geofencing is an excellent marketing strategy that allows eCommerce businesses to advertise to potential customers within a certain geographical radius. Geofencing involves setting up a virtual barrier that allows you to send targeted ads, messages, and notifications to anyone within your virtual boundary. While geofencing has been around for a while, the popularity of mobile devices and smartphones makes it a valuable marketing tool for business owners.

Ethical Marketing

Increasingly, consumers want to support brands that align with their values. It has forced companies to become more aware of their social responsibilities. When done right, ethical marketing can enhance customer trust, encourage brand loyalty, and provide long-term value to their business.

Influencer Marketing

Influencer marketing is when a brand leverages a social media influencer’s online following to promote their products. This is effective because there is already an established level of trust between the influencer and their followers. Similar to any other kind of marketing campaign, this involves research, creating a budget, setting goals, finding influencers in your niche, and reviewing the results.

A/B Testing

A/B testing is the process where two or more versions of a page, ad, email, or popups are shown to users at random to determine which one gets a better response and more conversions. A/B testing can efficiently improve your customers’ shopping experience, lead to increased conversion, enhance click-through rates and revenue. Use the test results to make changes. Doing this kind of testing can help you overcome common issues like cart abandonment, poor ROI, and low conversion rates.

Omnichannel Marketing

Omnichannel marketing involves cultivating a presence across many different online and offline channels. Seamless integration of all your online and offline touchpoints as your visitors move down the sales funnel can provide a better customer experience. These efforts not only improve your user experience but also enhance brand awareness, increase customer retention, improve brand loyalty, and increase sales. This strategy allows your brand to be as accessible as possible to your current and potential customers.

User-Generated Content

As the name suggests, user-generated content is content created by your customers. People love creating and sharing posts promoting the brands they love to their followers. You can repost this content on your social media accounts, website, and other marketing channels to boost your credibility. To encourage user-generated content, you can actively engage with your followers online, ask questions and run hashtag campaigns.

With the marketing strategies listed above, you can use your marketing budget efficiently and build the online presence you are aiming for in 2022.

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